Redeux Vintage
A curated vintage shop in the heart of Lancaster, stocked with '60s–'90s pieces and built on a simple ethos: reuse, recycle, repair, rework, redeux. I led brand identity and art direction end to end — logo, type system, color direction, hang tags, window concepts, and the overall visual language.
The shop needed a brand as vibrant and one-of-a-kind as the inventory — flexible enough to live across a storefront, hang tags, and the web without ever feeling fixed.
The whole system hangs on one idea: a logo designed to be repurposed — recolored, re-textured, re-patterned — so it can be reborn again and again, exactly like the clothes. A chunky retro serif wordmark anchors it, the reuse/recycle/repair/rework loop runs through everything as a recurring device, and a holographic palette keeps it loud. Any variation that follows the color and logo rules is fair game — the brand is meant to be played with, not policed. (And yes, redeux = redo. The pun is load-bearing.
