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The Advance
So what do you actually do?
UX and product design, brand and art direction, motion, and — genuinely — tour production. Most people hire me for one of those. Some people find out about the rest and get ideas.
What’s included in a project?
Whatever the project needs. Could be one deliverable, could be a whole system, could be six months of showing up. I scope everything per project, and I’ll tell you upfront what you’re getting and why — no mystery line items, no scope that quietly triples.
How long does it take?
Depends what “it” is. Brand work usually runs 2–4 weeks, digital builds 4–8, tours run as long as the tour runs. You’ll get a real timeline before we start, not a hopeful one after.
Do you take one-off projects?
Absolutely! A logo, a deck, a landing page, a graphics package, one very specific problem you’ve been avoiding since March — if it’s a good fit, I’m in.
Wait. Touring? Like actual touring?
Actual touring. Production and tour management since 2015, which means I’ve built a brand system and a load-in schedule in the same week. Less of a career detour than it sounds — both jobs are just making the complicated thing run on time in front of people who’ll notice if it doesn’t.
What programs do you work in?
Figma, Framer, and the Adobe Suite. Past that, whatever your stack already is. I’ve spent years inside a large governed design system and just as long starting from a blank artboard — neither one scares me. I’m also a master at Master Tour.
What if I hate the first design concept?
Then we keep going. First rounds exist to find out what you actually want, which is almost never what got written in the brief. I’d rather land it on the third pass than pretend we nailed it on the first.