Nascar Cup Series X1 App
A full-screen X1 app built for the 2025 NASCAR Cup Series Playoffs — bringing fans pre, live, and post race leaderboards, playoff standings, track flythroughs, driver profiles, and NASCAR-produced promo videos, all in one immersive experience. It also laid the groundwork for the forthcoming NASCAR Playoffs Fan View.
Playoff racing moves fast and the stakes are highest of the season. The challenge was building a full-screen experience that could carry a fan through the entire arc of a race — before, during, and after — without ever feeling cluttered or hard to navigate.
Built around the playoff drivers, the app put their profiles at the center of the experience — then layered in the context that makes racing worth watching: live leaderboards and series standings, track flythroughs to set the scene, and NASCAR-produced promo videos to build the stakes. As a full-screen experience owning the whole display, every view had room to breathe — guiding fans from pre-race anticipation through live action to post-race results in one continuous flow.
