I Gotta Ask with Annie F. Downs
Annie F. Downs' TV debut — a six-episode roundtable show where friends, experts, and celebrities dig into the hard stuff (faith, money, grief, dating, fear) around one table. I designed the on-air graphics package: main title sequence, lower thirds, backgrounds, transitions, etc.
IMPACT (THE TL;DR)
The graphics had to match the tone of the conversation — warm, personal, candid — inviting people toward the table instead of putting a glossy streaming wall in front of it.
Annie already had a brand. The job wasn't to invent one — it was to take what lived on her books and her podcast and carry it somewhere it had never had to work before: onto a set, into motion, onto a screen. I expanded the existing palette and type system so the graphics sat inside the set design rather than on top of it, reading as part of the room instead of a layer added later. Everything got tuned to the tempo of the conversation — warm, unhurried, and never louder than the person talking.
