Redeux Vintage
Wear clothes that don't hurt the planet
Client
Redeux Vintage
Services
Brand + Direction
THE ASK
Redeux’s upscale vintage shop and brand were due for a refresh (pun totally intended). The old look didn’t match the cool, conscious energy of their new space — they needed a look that could honor the past and hold space for what’s next.
THE APPROACH
We dug into the data and yep — most fast fashion ends up in a landfill. Redeux is here to do the exact opposite: curate pieces worth keeping, rewearing, and loving.
THE IMPACT
The new identity is equal parts intentional and adaptable — just like the shop. From window displays to product tags, we built a flexible typography system with multiple weights to keep things dynamic without feeling chaotic. The color palette leans bright and expressive, paired with layered textures that feel pulled straight from the clothes themselves. It’s a system that feels lived-in, modern, and made to move — across tags, bags, signage, and social.
