Marlow
The birth of an original is a rare event. Marlow is a mixed-use living community built on momentum—designed for people who move with purpose and want to live at the center of it. The brand reflects that spirit, balancing individuality, energy, and connection to the Merriweather District.
Client
Howard Hughes
ROLE
Brand + Experience + Direction
YEAR
2023
THE CHALLENGE
Marlow needed to stand out in a saturated residential market while anchoring a growing mixed-use district. The challenge was to create a brand that felt less like an apartment complex and more like a living, social destination—appealing to residents while also contributing to the energy of the surrounding neighborhood.
THE CHALLENGE
Marlow needed to stand out in a saturated residential market while anchoring a growing mixed-use district. The challenge was to create a brand that felt less like an apartment complex and more like a living, social destination—appealing to residents while also contributing to the energy of the surrounding neighborhood.
THE APPROACH
We treated Marlow as a lifestyle brand, not a real estate product. The approach focused on defining a clear point of view—using bold visual language and confident storytelling to reflect how people actually live, move, and gather within the Merriweather District. Decisions were guided by culture, tone, and place rather than category conventions.
THE APPROACH
We treated Marlow as a lifestyle brand, not a real estate product. The approach focused on defining a clear point of view—using bold visual language and confident storytelling to reflect how people actually live, move, and gather within the Merriweather District. Decisions were guided by culture, tone, and place rather than category conventions.
THE RESULT
The resulting brand system brought Marlow to life as a mixed-use community with personality and momentum. A cohesive visual and verbal identity extended across digital, social, environmental, and leasing touchpoints—supporting both resident attraction and neighborhood presence while giving Marlow a distinct, recognizable voice.
THE RESULT
The resulting brand system brought Marlow to life as a mixed-use community with personality and momentum. A cohesive visual and verbal identity extended across digital, social, environmental, and leasing touchpoints—supporting both resident attraction and neighborhood presence while giving Marlow a distinct, recognizable voice.
LET'S HEAR IT
TALK TALK
We're always game to talk shop: here for big ideas, great coffee, and surprisingly impassioned Nickelback debates.
LET'S HEAR IT
TALK TALK
We're always game to talk shop: here for big ideas, great coffee, and surprisingly impassioned Nickelback debates.
TALK TALK
We're always game to talk shop: here for big ideas, great coffee, and surprisingly impassioned Nickelback debates.