So Much! Studios

Milano Cortina Winter Olympics Fan View

For the 2026 Milan–Cortina Olympic Games, Fan View served as the central sports companion within the Xfinity X1 experience — guiding fans to what’s happening live, where to watch, and what matters most in the moment. I led the special events projects team responsible for defining and delivering an Olympic-specific Fan View experience that let viewers choose their favorite sports, follow high-profile storylines, and surface trending, viral, and can’t-miss Olympic moments — all in one place.

Client

COMCAST CORPORATION

ROLE

Experience

YEAR

2025

PRESS

Xfinity Unveils Breakthrough Viewing Experiences for NBCUniversal’s Coverage of the Milan Cortina 2026 Olympic Winter Games

The Best Seat in the House, at Olympic Scale

With dozens of events unfolding simultaneously across time zones, the Olympic Games demand real-time guidance and personalization at scale. The challenge was to help fans quickly find what’s live, track medal moments as they happen, and follow their favorite sports and athletes — all within a clear, intuitive Fan View experience built for the complexity of the Games.

The Best Seat in the House, at Olympic Scale

Building a system for every sport, every event

The Olympic Fan View experience was shaped through live user testing focused on live discovery and engagement with Olympic-specific content — all supported by a flexible color and component system designed to scale across the full complexity of the Games.

The Best Seat in the House, at Olympic Scale

The Best Seat in the House, at Olympic Scale

Building a system for every sport, every event

Building a system for every sport, every event

Your Front-Row Seat to Every Olympic Moment

Your Front-Row Seat to Every Olympic Moment

Your Front-Row Seat to Every Olympic Moment