So Much! Studios

THE CHALLENGE

With dozens of events unfolding simultaneously across time zones, the Olympic Games demand real-time guidance and personalization at scale. The challenge was to help fans quickly find what’s live, track medal moments as they happen, and follow their favorite sports and athletes —all within a clear, intuitive Fan View experience built for the complexity of the Games.

THE CHALLENGE

With dozens of events unfolding simultaneously across time zones, the Olympic Games demand real-time guidance and personalization at scale. The challenge was to help fans quickly find what’s live, track medal moments as they happen, and follow their favorite sports and athletes —all within a clear, intuitive Fan View experience built for the complexity of the Games.

THE APPROACH

The Olympic Fan View experience was shaped through live user testing focused on live discovery, medal tracking, and engagement with Olympic-specific content—including athlete features and regional storytelling unique to the Milan-Cortina Games.

THE APPROACH

The Olympic Fan View experience was shaped through live user testing focused on live discovery, medal tracking, and engagement with Olympic-specific content—including athlete features and regional storytelling unique to the Milan-Cortina Games.

THE RESULT

The solution delivered an Olympic-specific Fan View experience that centralized live discovery across the Winter Games—bringing medal tracking, personalization, and NBC Olympics content together in one place, as the competition heated up across the Alps.

THE RESULT

The solution delivered an Olympic-specific Fan View experience that centralized live discovery across the Winter Games—bringing medal tracking, personalization, and NBC Olympics content together in one place, as the competition heated up across the Alps.